New chapter begins as B-O Hertz steers into the future with a bold vision for global 

industry leadership  

Evolabel, a leader in Print & Apply, appoints B-O Hertz as new Chief Executive Officer. Stepping into the role after serving for many years within the company, B-O is positioned to lead the organization into its next phase of growth, having played a key role in developing the very strategy now guiding the company forward

With a proven track record from global corporations such as Ericsson and Toyota Material Handling, B-O Hertz brings extensive experience in organizational transformation, strategic realignment, and operational excellence. His leadership style emphasizes building strong teams, fostering innovation, and delivering results across diverse markets and industries.

“My first priority is to continue building a strong Evolabel team, while fostering our core values and culture. Secondly, I will focus on reinforcing and executing our solid go-to-market strategies across key verticals and markets. And thirdly, we must maintain our pace of innovation to secure our position as design and technology leader in our industry, while preparing the organization for our next wave of growth” says Hertz.

The transition has been seamless, as B-O Hertz has long been part of the leadership team and intimately familiar with the company’s strategic direction. He takes over from Mattias Ackers, co-founder and former CEO, who now assumes the role of Chairman of the Board and CFO.

“I’m incredibly excited about the future. We’re operating in a complex and evolving landscape, but our competitive offering, built on some of the market’s best products, combined with our global reach and strong presence across a variety of verticals, puts us in a unique position. We see clear trends in automation, and our current solutions and innovation pipeline are stronger than ever in meeting those needs,” says B-O Hertz. 

B-O Hertz is passionate about leveraging the strong foundation laid by his predecessor to accelerate the company’s evolution.

“Evolabel’s journey so far is something truly impressive,” he reflects. “Now, together with our talented employees, committed partners, and visionary owners, I’m confident we’ll take the next big step forward, expanding globally, pushing the boundaries of design and technology, and staying relentlessly focused on delivering value to our customers.”

As Evolabel moves forward under new leadership, the vision is clear: to continue the journey toward becoming a global leader, driven by innovation, empowered by a high-performing team, and rooted in a strategy that’s already delivering results.